- Oct 25, 2005
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- Staff
- #21
THFC caring about people hating on the red logo....
My issue with red isn't that the colour is associated with our rivals, but rather that it looks bad in combination with the white shirt. So that's five more years of bad looking home kits.Personally don't really care who the sponsor is as long as they are reputable, don't have a weird name that brings more 'banter' and they give Spurs what they want.
The whole having an issue with the 'red' thing makes us sound a bit small time.
In our distant history we did actually have a full red shirt - so anyone uncomfortable with the colour could imagine it was a reference to that lol. Also, for our sponsor's home country, red is considered a lucky colour and any help from the forces of the world would be much appreciated!
We haven't got to worry about those down the road. Let's just crack on building on our own history shall we?
What makes you think it is unrealistic?This is good news on commercial front, especially a 5 year deal. But this is bit of a surprise as well. This means, whoever is the naming rights deal won't be the shirt sponsors as well, unlike Arsenal & ManchesterCity with Emirates & Etihads...
Unless of course, AIA is also our naming rights sponsor...and that is something very unrealistic IMO.
Interesting. Isn't the Nike deal around £25m a season? That's around 1/3 of our yearly wage bill paid for by the sponsors.No figures were released for the deal, but sources told ESPN FC it was worth significantly more than the previous deal with the firm, signed in 2014 and worth £16m per season.
http://www.espnfc.com/tottenham-hot...tino-staying-at-tottenham-hotspur-daniel-levy
16m a year.... so one year wearing red bought Janssen
I doubt it mate but you never know. I remember there being a mysterious 45m sitting in the club accounts that were released recently. It was speculated that it may have been the NFL but maybe it was 2 years upfront at 22.5m from AIA?LFC deal with Standard Charter is worth £25m a year, will ours top that @Sandro30 ?
What makes you think it is unrealistic?
No details so it may well be a mega deal.Surprising news. I assumed the club would be looking to get a new stadium and shirt mega-deal sponsorship. Perhaps not then.
No figures were released for the deal, but sources told ESPN FC it was worth significantly more than the previous deal with the firm, signed in 2014 and worth £16m per season.
http://www.espnfc.com/tottenham-hot...tino-staying-at-tottenham-hotspur-daniel-levy
Well,
i) AIA specifically focus in Asia with 18 markets. It does not make sense to have a stadium named in England where they usually don't do their business.
ii) Given NFL is involved, whoever is the stadium sponsor will also want their brand to be marketed in America.Again AIA don't operate outrightly in US.
I truly believe Levy will go for a NFL stadium model of sponsorphip - which is basically a cornerstone partnership model where there is one main stadium sponsor along with 4 to 5 partner sponsor. Just like in Metlife NFL stadium - where Metlife holds naming rights, with Verizon, Pepsi, Budweiser, SAP. Each of these sponsor have a corner in stadium allocated to them where they market their stuffs. Also in their case, Pepsi is sponsor for all soft drink related, Budweiser the alcohol, Verizon sponsors their free wifi & networks etc....
Point is, AIA don't have much to gain being the naming rights sponsor of a stadium in London, when their market or business dont operate in London. This will only happen if they shift their business and work in tough competitive UK/US market.
So, yeah unrealistic.
Five more years of red lettering designed on Microsoft paint - cosmic
It's good we have a strong, and longstanding partner and don't have to shop around with the online bookies and their ilk.
Well,
i) AIA specifically focus in Asia with 18 markets. It does not make sense to have a stadium named in England where they usually don't do their business.
ii) Given NFL is involved, whoever is the stadium sponsor will also want their brand to be marketed in America.Again AIA don't operate outrightly in US.
I truly believe Levy will go for a NFL stadium model of sponsorphip - which is basically a cornerstone partnership model where there is one main stadium sponsor along with 4 to 5 partner sponsor. Just like in Metlife NFL stadium - where Metlife holds naming rights, with Verizon, Pepsi, Budweiser, SAP. Each of these sponsor have a corner in stadium allocated to them where they market their stuffs. Also in their case, Pepsi is sponsor for all soft drink related, Budweiser the alcohol, Verizon sponsors their free wifi & networks etc....
Point is, AIA don't have much to gain being the naming rights sponsor of a stadium in London, when their market or business dont operate in London. This will only happen if they shift their business and work in tough competitive UK/US market.
So, yeah unrealistic.
Not saying you're necessarily wrong, but just because they are focused in Asia doesn't mean that:
1. They aren't looking to widen that focus.
2. The Premier League is massive in China, Hong Kong, Singapore etc. Getting their brand even more out there in a league that is watched by millions in Asia would certainly not harm AIA.
I have no idea if they are in the running for the naming rights, but I could think of worse names than AIA Stadium.