AIA Extends Shirt sponsorship till 2022

[TaoistMonkey]

THFC caring about people hating on the red logo....

 

[The Scarecrow]

Personally don't really care who the sponsor is as long as they are reputable, don't have a weird name that brings more 'banter' and they give Spurs what they want.

The whole having an issue with the 'red' thing makes us sound a bit small time.

In our distant history we did actually have a full red shirt - so anyone uncomfortable with the colour could imagine it was a reference to that lol. Also, for our sponsor's home country, red is considered a lucky colour and any help from the forces of the world would be much appreciated!

We haven't got to worry about those down the road. Let's just crack on building on our own history shall we?

My issue with red isn't that the colour is associated with our rivals, but rather that it looks bad in combination with the white shirt. So that's five more years of bad looking home kits.

 

[KirstyG]

Fair enough. I've not been a huge fan of the design of some of the kits over the recent years but tbf I and and many others aren't as trim as the players so that's the least of our problems lol

 

[Sandro30]

No figures were released for the deal, but sources told ESPN FC it was worth significantly more than the previous deal with the firm, signed in 2014 and worth £16m per season.

http://www.espnfc.com/tottenham-hot...tino-staying-at-tottenham-hotspur-daniel-levy

 

[sunnydelight786]

LFC deal with Standard Charter is worth £25m a year, will ours top that @Sandro30 ?

 

[absolute bobbins]

This is good news on commercial front, especially a 5 year deal. But this is bit of a surprise as well. This means, whoever is the naming rights deal won't be the shirt sponsors as well, unlike Arsenal & ManchesterCity with Emirates & Etihads...

Unless of course, AIA is also our naming rights sponsor...and that is something very unrealistic IMO.

What makes you think it is unrealistic?

 

[danielneeds]

No figures were released for the deal, but sources told ESPN FC it was worth significantly more than the previous deal with the firm, signed in 2014 and worth £16m per season.

http://www.espnfc.com/tottenham-hot...tino-staying-at-tottenham-hotspur-daniel-levy

Interesting. Isn't the Nike deal around £25m a season? That's around 1/3 of our yearly wage bill paid for by the sponsors.

 

[Wellspurs]

16m a year.... so one year wearing red bought Janssen

 

[not_tenth-again]

16m a year.... so one year wearing red bought Janssen

Or potentially Sessegnon and Alli combined

 

[Sandro30]

LFC deal with Standard Charter is worth £25m a year, will ours top that @Sandro30 ?

I doubt it mate but you never know. I remember there being a mysterious 45m sitting in the club accounts that were released recently. It was speculated that it may have been the NFL but maybe it was 2 years upfront at 22.5m from AIA?

 

[arunspurs]

What makes you think it is unrealistic?

Well,

i) AIA specifically focus in Asia with 18 markets. It does not make sense to have a stadium named in England where they usually don't do their business.
ii) Given NFL is involved, whoever is the stadium sponsor will also want their brand to be marketed in America.Again AIA don't operate outrightly in US.

I truly believe Levy will go for a NFL stadium model of sponsorphip - which is basically a cornerstone partnership model where there is one main stadium sponsor along with 4 to 5 partner sponsor. Just like in Metlife NFL stadium - where Metlife holds naming rights, with Verizon, Pepsi, Budweiser, SAP. Each of these sponsor have a corner in stadium allocated to them where they market their stuffs. Also in their case, Pepsi is sponsor for all soft drink related, Budweiser the alcohol, Verizon sponsors their free wifi & networks etc....

Point is, AIA don't have much to gain being the naming rights sponsor of a stadium in London, when their market or business dont operate in London. This will only happen if they shift their business and work in tough competitive UK/US market.

So, yeah unrealistic.

 

[midspur]

Surprising news. I assumed the club would be looking to get a new stadium and shirt mega-deal sponsorship. Perhaps not then.

No details so it may well be a mega deal.

 

[arunspurs]

No figures were released for the deal, but sources told ESPN FC it was worth significantly more than the previous deal with the firm, signed in 2014 and worth £16m per season.

http://www.espnfc.com/tottenham-hot...tino-staying-at-tottenham-hotspur-daniel-levy

Interesting Levy quote...
"Levy said AIA would now be known as the club's "global principal partner" and that the Hong Kong-based insurance company would continue as shirt sponsor until the end of the 2021-22 season."

I am all the more convinced now that we are looking at a NFL stadium style cornerstone partnership model, with AIA being one of the 'global principal partner's.

 

[LexingtonSpurs]

Have to think this was a very good deal financially for Spurs, for Levy to have this deal wrapped up so soon.

 

[absolute bobbins]

Well,

i) AIA specifically focus in Asia with 18 markets. It does not make sense to have a stadium named in England where they usually don't do their business.
ii) Given NFL is involved, whoever is the stadium sponsor will also want their brand to be marketed in America.Again AIA don't operate outrightly in US.

I truly believe Levy will go for a NFL stadium model of sponsorphip - which is basically a cornerstone partnership model where there is one main stadium sponsor along with 4 to 5 partner sponsor. Just like in Metlife NFL stadium - where Metlife holds naming rights, with Verizon, Pepsi, Budweiser, SAP. Each of these sponsor have a corner in stadium allocated to them where they market their stuffs. Also in their case, Pepsi is sponsor for all soft drink related, Budweiser the alcohol, Verizon sponsors their free wifi & networks etc....

Point is, AIA don't have much to gain being the naming rights sponsor of a stadium in London, when their market or business dont operate in London. This will only happen if they shift their business and work in tough competitive UK/US market.

So, yeah unrealistic.

The NFL sponsorship model is to sell naming rights to the highest bidder, as you yourself said, it's the MetLife stadium. Not the MetLife, Verizon, Pepsi, Budweiser and SAP stadium. This isn't unusual, it's the same all over the NFL with AT&T Stadium in Dallas, Levi's Stadium in SF (GO 49ers!), Gillette stadium near Boston and all the others.

The others that you lumped in with MetLife are partners or gate sponsors.

AIA with it's $4 billion post tax profit and $85 billion market cap and it's continuing expansion throughout the region, especially into markets that generate higher EPL viewing figures than the UK, is far more likely to go for the naming rights deal than you may think and it's infinitely more likely than some of the Silicon Valley names I've heard being banded about

 

[worcestersauce]

So other clubs get far eastern money by selling to them and we get far east money by allowing them to call themselves partners? is that right?
He's a clever bastard isn't he.

 

[Goldman]

Five more years of red lettering designed on Microsoft paint - cosmic

I wonder if the new deal will include a change to which logo is used? The one with the mountain on it would like better imo.

 

[widmerpool]

It's good we have a strong, and longstanding partner and don't have to shop around with the online bookies and their ilk.

This. Insurance is socially useful. Booze and betting and crappy sugar-laden energy drinks aren't. Whether this was a consideration or not, it's good to see.

 

[talkshowhost86]

Well,

i) AIA specifically focus in Asia with 18 markets. It does not make sense to have a stadium named in England where they usually don't do their business.
ii) Given NFL is involved, whoever is the stadium sponsor will also want their brand to be marketed in America.Again AIA don't operate outrightly in US.

I truly believe Levy will go for a NFL stadium model of sponsorphip - which is basically a cornerstone partnership model where there is one main stadium sponsor along with 4 to 5 partner sponsor. Just like in Metlife NFL stadium - where Metlife holds naming rights, with Verizon, Pepsi, Budweiser, SAP. Each of these sponsor have a corner in stadium allocated to them where they market their stuffs. Also in their case, Pepsi is sponsor for all soft drink related, Budweiser the alcohol, Verizon sponsors their free wifi & networks etc....

Point is, AIA don't have much to gain being the naming rights sponsor of a stadium in London, when their market or business dont operate in London. This will only happen if they shift their business and work in tough competitive UK/US market.

So, yeah unrealistic.

Not saying you're necessarily wrong, but just because they are focused in Asia doesn't mean that:

1. They aren't looking to widen that focus.
2. The Premier League is massive in China, Hong Kong, Singapore etc. Getting their brand even more out there in a league that is watched by millions in Asia would certainly not harm AIA.


I have no idea if they are in the running for the naming rights, but I could think of worse names than AIA Stadium.

 

[arunspurs]

Not saying you're necessarily wrong, but just because they are focused in Asia doesn't mean that:

1. They aren't looking to widen that focus.
2. The Premier League is massive in China, Hong Kong, Singapore etc. Getting their brand even more out there in a league that is watched by millions in Asia would certainly not harm AIA.


I have no idea if they are in the running for the naming rights, but I could think of worse names than AIA Stadium.

ofcourse I am not claiming I am right. If they do want to widen their market in UK or US , i can see them willing to sponsor stadium. But if they keep doing what they have been doing for 90 years in Asia, I cannot see why they will take the big plunge.Being shirt sponsor also gives them what they need in Asia

Could happen. But I just have the feeling with NFL involved, there's more chance for a American based or American & UK market interested sponsor