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AIA Extends Shirt sponsorship till 2022

arunspurs

Well-Known Member
Aug 31, 2012
8,857
35,718
The NFL sponsorship model is to sell naming rights to the highest bidder, as you yourself said, it's the MetLife stadium. Not the MetLife, Verizon, Pepsi, Budweiser and SAP stadium. This isn't unusual, it's the same all over the NFL with AT&T Stadium in Dallas, Levi's Stadium in SF (GO 49ers!), Gillette stadium near Boston and all the others.

The others that you lumped in with MetLife are partners or gate sponsors.

AIA with it's $4 billion post tax profit and $85 billion market cap and it's continuing expansion throughout the region, especially into markets that generate higher EPL viewing figures than the UK, is far more likely to go for the naming rights deal than you may think and it's infinitely more likely than some of the Silicon Valley names I've heard being banded about

Well...its just my opinion that AIA can't be Naming rights sponsor.
They have got the shirt sponsorship, not sure how much value stadium deal would have for them. I have also given my reasoning why I don't believe insurer whose market presence in Asia won't take the big plunge to name a stadium in London. I could very well be wrong. You could be right.
End of the day, who cares where the money comes from as long as the source is reputable.
 

talkshowhost86

Mod-Moose
Staff
Oct 2, 2004
48,267
47,354
ofcourse I am not claiming I am right. If they do want to widen their market in UK or US , i can see them willing to sponsor stadium. But if they keep doing what they have been doing for 90 years in Asia, I cannot see why they will take the big plunge.Being shirt sponsor also gives them what they need in Asia

Could happen. But I just have the feeling with NFL involved, there's more chance for a American based or American & UK market interested sponsor

Yeah the NFL link would point towards a US company, and personally I think there's more money to be made there than from AIA, but I certainly wouldn't rule out seeing the AIA Stadium in a couple of years.
 

Saoirse

Well-Known Member
Aug 20, 2013
6,165
15,644
This explains the last minute decision to go to Hong Kong, I did wonder.

I don't think that was quite as last-minute as it appeared - more that we wouldn't have been able to go if we were in the cup final so had to wait until we were eventually knocked out to confirm it.

This. Insurance is socially useful. Booze and betting and crappy sugar-laden energy drinks aren't. Whether this was a consideration or not, it's good to see.

I guess it's a nice bonus, but highly doubt it factors into the club's considerations. And in any case, there is no such thing as ethical consumption under capitalism ;)
 

guiltyparty

Well-Known Member
Sep 21, 2005
9,023
13,524
Five more years of red lettering designed on Microsoft paint - cosmic

Can we smuggle this through?

brand.gif
 
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