- Nov 24, 2013
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I agree although if it had been a PR stunt it would have been a bit of a damp squib. A couple of day's excitement after the initial story and then......zzzzzThing is.....you can say it was a PR stunt to get more name recognition, except it doesn't make a ton of sense as a PR stunt.
Yes they are "some company who no ones ever heard of" as you said, but how many people had really heard of Guggenheim Capital? What about Apollo Global Management? Cannacord Genuity? Moelis & Co.? Nomura Holdings? Piper Jaffray .....What about three some of the larger groups out there like The Blackstone Group, Centerview Partners, Evercore, Houilhan Lokey or Perella Weinberg?
There are thousands of investment houses around the world, there are probably a hundred (or more) that handle similar (or higher) investment capital as Guggeheim. You will notice very few of them advertise to the general masses, they do this because it isn't part of their business strategy. They don't want to be known by the people with £10,000 to invest, they want to be known by people who have £10,000,000+ to invest. In short (and a huge generalization) they don't want to deal with peasants, they want to deal with aristocrats.
A bid on a football team raises their profile to the wrong people and it is in all honesty a much more convoluted method of getting their name known then they would need to employ.
Todd Boehly is one of the people involved with Cain Hoy, he is also the President of Guggenheim and is a part owner of the L.A. Dodgers....if he wanted the general public to know he was striking out on his own it would be far easier for him to go to a Dodgers game and "allow" himself to be pulled into a interview with the commentators during the game and mention he was striking out on his own....he is a big enough name in finance that the clip would be picked up on and played over and over again, Bloomberg would cover it, the WSJ and Forbes would have a blurb and he would be asked to be interviewed on the likes of CNBC, Fox, Sky or Bloomberg and all of these would be a much more targeted approach to getting their name out to the people that they actually want to work with than a failed bid for a football team.
These guys were almost assuredly interested in actually bidding for Spurs but were seen off by Uncle Joe with a valuation that was above what they were willing to spend.