- Oct 18, 2004
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If the Al Qaeda naming rights deal is anything to go by, the revenue seems a bit of a lean side.
http://en.wikipedia.org/wiki/Emirates_Stadium#Name
The total deal is £100m with stadium naming rights for 15 years, and shirt rights for 8 years. Going by the stadium alone, the revenue is £6.6m a year, with 8 years free shirt sponsorship. Or collectively £100m / (15 + 8) = £4.3m a year. For a club like ours, seems a bit low to me.
I'm sure Levy could wrangle us a better deal than that.