- May 5, 2004
- 24,183
- 48,814
Under Armor is a local company for me (Maryland-based), so I'm excited to see if they can put something decent out. They are only about 10 years old, AFAIK, but they are really going after Nike/Adidas in the States. We'll be their biggest club I believe, so perhaps they'll be keen to have a real "superstar" on the team that they can market to the American/global public.
As for Warrior Sports, they're a smaller Under Armor that does mostly ice hockey and lacrosse equipment in the States. Those are niche sports, played mostly by intolerable, privileged, prep-school types. 25mil is 25mil though.
Erm, icey hockey is most certainly not prep-school sport, it is a sport played mostly by toothless Canadians...