- Jan 27, 2011
- 12,560
- 43,102
Spot on.
I think last summer was Kroenke's last, and only, real stab at a huge outlay. They did this for two reasons, I feel;
1. Fan pressure after the Super League farce.
2. CL qualification money.
This summer a lot more of their fans seem to have jumped on the 'project' train, so they are not pressuring them (yet) to spend 150m.
Also, the Kroenke's clearly aren't going to double down on the spend of last summer. I truly believe they felt that 150m was going to get them top 4 and the CL money.
Without that, they can't really keep spending money that hasn't come in.
Lastly, I feel like Arteta has been a bit lucky thus far. His first season was basically a rescue job as the squad wasn't listening to Emery. He came in with a big message and ego, which buys you time even if results are bad because people feel time is needed.
His second season was abysmal, but this was during the pandemic, so there was no crowd to get on at the team, nor was there pressure to spend money.
This season just gone, Tottenham started with Nuno and even Conte's early years presented massive issues until we got to the Jan window. United were a mess of a team and frankly gave up in March. WH had Europa Cup to distract (although I still think they'd be someway off top4), whilst the likes of Leicester had poor seasons.
Now you have to factor that United will surely be better, Newcastle will be emerging, Leicester should be better, WH more of the same, Tottenham should be much better. All of this presents Arteta with his most challenging season to date.
Now you can't ask for time and state their is a 'process' because that should have all been happening in the first 3 years, now is the time for substantial results.
Agree on all of that barring one thing. They do expect to spend similar money.
Arsemania is talking like they've already signed Tielemans and Jesus, and are hoping for Raphinha on top of that!