- Sky Sports runs speculative transfer news suggesting a player is going to a certain club
- Sky Bet offers attractive odds to scoop up interest, linked to directly from story
- Sky Sports tweets odds next to story, as if coincidence & not both produced by same company
- Punters take up bet in volume, pushing odds down
- Sky Sports shift focus of player move to different club, seeing previous odds drift
- Repeat
I'm not an expert by any means, but this doesn't seem very logical to me. This would mean that SkyBet is constantly pushing punters to bet on the underpriced option.
For example:
- Sky Bet offers attractive odds to scoop up interest
SkyBet offers 3-1 on Lemar going to Spurs.
- Sky Sports tweets odds next to story, as if coincidence & not both produced by same company
- Punters take up bet in volume, pushing odds down
Many punters take up 3-1 for Lemar to go to Spurs. Subsequently, the odds of Lemar to Spurs fall to 1-4, and the odds of Lemar remaining at Monaco go to 3-1.
- Sky Sports shift focus of player move to different club, seeing previous odds drift
Many punters then take up Lemar staying at Monaco at 3-1.
You're then left with a position where a whole load of people are winning at 3-1 no matter what happens.
(Obviously this is a rough and fairly extreme example. Perhaps it does work out more beneficially for SkyBet if there isn't such a big swing in odds)
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